Sales Force Intelligence
The tool used to support pharmaceutical marketing
Sales Force Intelligence is a solution used to support sales management. It is the result of a combination of analysis and reporting tools and can be used to know the sales process and market trends. This instrument provides sales management with useful information for targeted action for a range of medical doctors.
Analyses and reports are classified in the following areas:
- Distribution of market shares at a geographic level
- Performance of the sales network
- Positioning in relation to competitors
- Potential market
- Degree of relevance of geographic levels
- Differences from budget
The information fed into the system is taken from territorial sales data, details of target medical doctors, and promotional pressure data coming from representatives’ activities. An analysis of these indicators allows sales management to assign territorial priorities and to send the sales network simple input in line with company objectives.
Access to this data is controlled and protected. Sales management has all the information; the area and field managers can view the information necessary for managing the area for which they are responsible; and representatives can only access the information intended for them.
